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新编实用英语(第四版)综合教程3
新编实用英语(第四版)综合教程3 《新编实用英语》教材编写组 高等教育出版社
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商品名称:新编实用英语(第四版)综合教程3
ISBN:9787040394382
出版社:高等教育出版社
出版年月:2015-06
作者:《新编实用英语》教材编写组
定价:45.00
页码:212
装帧:平装
版次:4
字数:339
开本:16开
套装书:否

《新编实用英语综合教程3(第四版 附光盘)》切实贯彻“以服务为宗旨,以就业为导向”的高职教育人才培养总方针,自2002年出版以来,收到使用院校的普遍欢迎,成为高职高专公共英语教材中的领军品牌,其发行量多年来雄踞同类教材之首。十多年的教学实践证明,该套教材得到广大师生的普遍认可。《新编实用英语综合教程3(第四版 附光盘)》共10个单元,每个单元都由说(Talking Face toFace)、听(Being All Ears)、读(Maintaining a Sharp Eye)和写(Trying Your Hand)四个主要部分组成,另有一个“趣味阅读”部分(Having Some Fun)。

前言
Unit One Promoting Activities
  Section I Talking Face to Face
  Section II Being All Ears
  Section III Trying Your Hand
  Section IV Maintaining a Sharp Eye
  Passage I Creative Strategies Prompt Consumers to Buy, Buy, Buy
  Passage II Apple’s New Strategy: Trickle-down Innovation
  Section V Appreciating Culture Tips
Unit Two Company Profiles
  Section I Talking Face to Face
  Section II Being All Ears
  Section III Trying Your Hand
  Section IV Maintaining a Sharp Eye
  Passage I Developing Your Company Image
  Passage II Hanky Panky
  Section V Appreciating Culture Tips
Unit Three Purchase and Payment
  Section I Talking Face to Face
  Section II Being All Ears
  Section III Trying Your Hand
  Section IV Maintaining a Sharp Eye
  Passage I How Safe Is Your Mobile Wallet?
  Passage II E-business Means Opportunities
  Section V Appreciating Culture Tips
Unit Four Training Across Cultures
  Section I Talking Face to Face
  Section II Being All Ears
  Section III Trying Your Hand
  Section IV Maintaining a Sharp Eye
  Passage I Cultural Diversity in the Workplace
  Passage II Smartphone Stress: Are You a Victim of ‘Always On’ Culture?
  Section V Appreciationg Culture Tips
Unit Five Brands and Advertisements
  Section I Talking Face to Face
  Section II Being All Ears
  Section III Trying Your Hand
  Section IV Maintaining a Sharp Eye
  Passage I How Jake Nickell Built His Threadless Empire
  Passage II Experiential Branding
  Section V Appreciating Culture Tips
Unit Six Sharing the Loss
  Section I Talking Face to Face
  Section II Being All Ears
  Section III Trying Your Hand
  Section IV Maintaining a Sharp Eye
  Passage I Innovate or Die: The Stark Message for Big Business 133__
  Passage II Be Careful with Your Policy
  Section V Appreciating Culture Tips
Unit Seven Busy Agenda and Schedule
  Section I Talking Face to Face
  Section II Being All Ears
  Section III Trying Your Hand
  Section IV Maintaining a Sharp Eye
  Passage I A Survey Report on Owner-Managers in the UK
  Passage II Tales from the American Taipan
  Section V Appreciating Culture Tips
Unit Eight Thinking Global, Acting Local
  Section I Talking Face to Face
  Section II Being All Ears
  Section III Trying Your Hand
  Section IV Maintaining a Sharp Eye
  Passage I Real WTO Challenges for China
  Passage II A New Energy Age — Fueling the Future
  Section V Appreciating Culture Tips
Vocabulary
Phrases and Expressions
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