前言
Unit One Promoting Activities
Section I Talking Face to Face
Section II Being All Ears
Section III Trying Your Hand
Section IV Maintaining a Sharp Eye
Passage I Creative Strategies Prompt Consumers to Buy, Buy, Buy
Passage II Apple’s New Strategy: Trickle-down Innovation
Section V Appreciating Culture Tips
Unit Two Company Profiles
Section I Talking Face to Face
Section II Being All Ears
Section III Trying Your Hand
Section IV Maintaining a Sharp Eye
Passage I Developing Your Company Image
Passage II Hanky Panky
Section V Appreciating Culture Tips
Unit Three Purchase and Payment
Section I Talking Face to Face
Section II Being All Ears
Section III Trying Your Hand
Section IV Maintaining a Sharp Eye
Passage I How Safe Is Your Mobile Wallet?
Passage II E-business Means Opportunities
Section V Appreciating Culture Tips
Unit Four Training Across Cultures
Section I Talking Face to Face
Section II Being All Ears
Section III Trying Your Hand
Section IV Maintaining a Sharp Eye
Passage I Cultural Diversity in the Workplace
Passage II Smartphone Stress: Are You a Victim of ‘Always On’ Culture?
Section V Appreciationg Culture Tips
Unit Five Brands and Advertisements
Section I Talking Face to Face
Section II Being All Ears
Section III Trying Your Hand
Section IV Maintaining a Sharp Eye
Passage I How Jake Nickell Built His Threadless Empire
Passage II Experiential Branding
Section V Appreciating Culture Tips
Unit Six Sharing the Loss
Section I Talking Face to Face
Section II Being All Ears
Section III Trying Your Hand
Section IV Maintaining a Sharp Eye
Passage I Innovate or Die: The Stark Message for Big Business 133__
Passage II Be Careful with Your Policy
Section V Appreciating Culture Tips
Unit Seven Busy Agenda and Schedule
Section I Talking Face to Face
Section II Being All Ears
Section III Trying Your Hand
Section IV Maintaining a Sharp Eye
Passage I A Survey Report on Owner-Managers in the UK
Passage II Tales from the American Taipan
Section V Appreciating Culture Tips
Unit Eight Thinking Global, Acting Local
Section I Talking Face to Face
Section II Being All Ears
Section III Trying Your Hand
Section IV Maintaining a Sharp Eye
Passage I Real WTO Challenges for China
Passage II A New Energy Age — Fueling the Future
Section V Appreciating Culture Tips
Vocabulary
Phrases and Expressions
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