前辅文
Notes on units
Unit 1 Communication
At a glance
Business brief
Lesson notes
Unit 2 International marketing
At a glance
Business brief
Lesson notes
Unit 3 Building relationships
At a glance
Business brief
Lesson notes
Unit 4 Success
At a glance
Business brief
Lesson notes
Unit 5 Job satisfaction
At a glance
Business brief
Lesson notes
Unit 6 Risk
At a glance
Business brief
Lesson notes
Unit 7 E-commerce
At a glance
Business brief
Lesson notes
Revision
Unit A
Unit 8 Team building
At a glance
Business brief
Lesson notes
Unit 9 Raising finance
At a glance
Business brief
Lesson notes
Unit 10 Customer service
At a glance
Business brief
Lesson notes
Unit 11 Crisis management
At a glance
Business brief
Lesson notes
Unit 12 Management styles
At a glance
Business brief
Lesson notes
Unit 13 Takeovers and mergers
At a glance
Business brief
Lesson notes
Unit 14 The future of business
At a glance
Business brief
Lesson notes
Revision
Unit B
Text Bank
Teacher’s notes
Unit 1 Communication
Communication with employees
The communication value of corporate websites
Unit 2 International marketing
The fate of global brands
Moving your brand image upmarket
Unit 3 Building relationships
Partnering among consultancies
Blogging as a relationship tool
Unit 4 Success
A company strategy for a successful product
A record year for a supermarket chain
Unit 5 Job satisfaction
Managing flexible working practices
Satisfying employees and customers
Unit 6 Risk
The priority of safety
The risk of loss of brand value and reputation
Unit 7 E-commerce
Internet shopping – ten years on
User-friendliness
Unit 8 Team building
Managing teams across different countries and cultures
Team-building exercises
Unit 9 Raising finance
Options for start-up companies
An alternative to the banks
Unit 10 Customer service
Using technology to handle customers
Customer satisfaction surveys
Unit 11 Crisis management
Managing crises effectively
Carrying out a rescue plan
Unit 12 Management styles
Leadership qualities
The advantages of diplomats
Unit 13 Takeovers and mergers
A year after a merger
How to manage takeovers and mergers
Unit 14 The future of business
Solving impossible problems
Keeping up with technology
Text bank answer key
Resource Bank
Teacher’s notes
Unit 1 Communication
Problem-solving on the phone
Unit 2 International marketing
Brainstorming
Unit 3 Building relationships
Networking
Unit 4 Success
Negotiating
Unit 5 Job satisfaction
Handling difficult situations
Unit 6 Risk
Reaching agreement
Unit 7 E-commerce
Presentations
Unit 8 Team building
Resolving conflict
Unit 9 Raising finance
Negotiating: tactics
Unit 10 Customer service
Active listening
Unit 11 Crisis management
Asking and answering difficult questions
Unit 12 Management styles
Socialising: putting people at ease
Unit 13 Takeovers and mergers
Summarising in presentations
Unit 14 The future of business
Telephoning: getting the right information
Appendix
Translation reference
Business brief
Reading
Audio scripts
