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电子商务专业英语(第二版) 孙瑞新 高等教育出版社
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商品名称:电子商务专业英语(第二版)
ISBN:9787040338614
出版社:高等教育出版社
出版年月:2012-01
作者:孙瑞新
定价:17.70
页码:164
装帧:平装
版次:2
字数:240
开本:16开
套装书:否

本书是教育部职业教育与成人教育司推荐教材配套用书,是为满足中等职业学校电子商务专业教学需要而编写的教材,在第一版的基础上修订而成。

本书涉及电子商务基础、远程医学、网上广告、网络营销、物流与配送供应链、数字钱包、电子资金转账、因特网接入方法、浏览器、防火墙、虚拟企业、客户关系管理、财务分析、处理器、WindowsXP、中国加入WTO议定书、电子商务示范法等多方面内容。课文实用、新颖,配有多幅英汉对照图片,练习题有多种类型并附参考答案。

本书可作为中等职业学校电子商务专业教学用书,也可供电子商务从业人员参考。

前辅文
Lesson 1 What Is Electronic Commerce?
  New Words & Phrases
  Specialized Terms
  Notes
  Exercises
  Reading Material: Classificationof Ecommerce
Lesson 2 Web Used in Business
  New Words & Phrases
  Specialized Terms
  Notes
  Exercises
  Reading Material: Mail Safe
Lesson 3 Telemedicine
  New Words & Phrases
  Specialized Terms
  Notes
  Exercises
  Reading Material: How Can I See a Doctor on the Internet?
Lesson 4 Hacker Kevin Mitnick’s Security Advice
  New Words & Phrases
  Specialized Terms
  Notes
  Exercises
  Reading Material: Black Hat Crackers
Lesson 5 Online Selling
  New Words & Phrases
  Specialized Terms
  Notes
  Exercises
  Reading Material: The Effectiveness of Your Marketing Campaigns
Lesson 6 Electronic Marketing Strategy
  New Words & Phrases
  Specialized Terms
  Notes
  Exercises
  Reading Material: PointofSale Software
Lesson 7 FedEx
  New Words & Phrases
  Specialized Terms
  Notes
  Exercises
  Reading Material: TimelyDelivery
Lesson 8 Supply Chain Solutions of UPS
  New Words & Phrases
  Specialized Terms
  Notes
  Exercises
  Reading Material: Keeping Customers
Lesson 9 Digital Wallets
  New Words & Phrases
  Specialized Terms
  Notes
  Exercises
  Reading Material: Electronic Purse
  Electronic Wallet
Lesson 10 Data Message and EDI
  New Words & Phrases
  Specialized Terms
  Notes
  Exercises
  Reading Material: Electronic Funds Transfer (EFT)
Lesson 11 Internet Access Methods—ISP、ANALOG Modems、ISDN、CABLE Modems and DSL
  New Words & Phrases
  Specialized Terms
  Notes
  Exercises
  Reading Material: Cable Modems
Lesson 12 Myths About theInternet
  New Words & Phrases
  Specialized Terms
  Notes
  Exercises
  Reading Material: Infrared Port
Lesson 13 Internet Explorer
  New Words & Phrases
  Specialized Terms
  Notes
  Exercises
  Reading Material: Microsoft Windows Media Player
Lesson 14 Firewall
  New Words & Phrases
  Specialized Terms
  Notes
  Exercises
  Reading Material: Could Firewall Protect Against Viruses?
Lesson 15 Virtual Enterprise
  New Words & Phrases
  Specialized Terms
  Notes
  Exercises
  Reading Material: Virtual Host Computer
Lesson 16 Customer Relationship Management
  New Words & Phrases
  Specialized Terms
  Notes
  Exercises
  Reading Material: American Online (AOL)
Lesson 17 Financial Analysis
  New Words & Phrases
  Specialized Terms
  Notes
  Exercises
  Reading Material: Current Ratio68Quick Ratio
Lesson 18 Digital Camera
  New Words & Phrases
  Specialized Terms
  Notes
  Exercises
  Reading Material: Digital Cameras and Video Device
Lesson 19 Windows XP
  New Words & Phrases
  Specialized Terms
  Notes
  Exercises
  Reading Material: Fast User Switching
Lesson 20 Do Ebooks Spell the Endof Lending Libraries?
  New Words & Phrases
  Specialized Terms
  Notes
  Exercises
  Reading Material: Can the Library Survive in a Digital World?
Lesson 21 Administration of the Trade Regime(1)
  New Words & Phrases
  Specialized Terms
  Notes
  Exercises
  Reading Material: Preamble
Lesson 22 Administration of the Trade Regime(2)
  New Words & Phrases
  Specialized Terms
  Notes
  Exercises
  Reading Material: General
Lesson 23 Introduction to the Model Law on Electronic Commerce
  New Words & Phrases
  Specialized Terms
  Notes
  Exercises
  Reading Material: 4A104 Funds Transfer—Definitions
Appendix A Vocabulary
Appendix B Reference Translations
Appendix C Keys to Exercises

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