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职通商务英语(第二版)综合教程2
职通商务英语(第二版)综合教程2 贺雪娟 高等教育出版社
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商品名称:职通商务英语(第二版)综合教程2
ISBN:9787040442748
出版社:高等教育出版社
出版年月:2016-03
作者:贺雪娟
定价:39.50
页码:192
装帧:平装
版次:2
字数:298
开本:16开
套装书:否

《职通商务英语(第二版)》立体化系列教材由《职通商务英语(第二版)综合教程1-4册》《职通商务英语(第二版)听说教程1-3册》《职通商务英语(第二版)拓展教程1-4册》三大模块构成。其中,《职通商务英语(第二版)综合教程》注重商务英语基础知识和商务综合技能的培养与训练;《职通商务英语(第二版)听说教程》强调商务英语听说能力的提高与巩固;《职通商务英语(第二版)拓展教程》重视商务知识、概念、原理、技巧的补充和拓展。因此,每个模块都具有比较完整而独立的内容体系,既具有独立价值,但又反映相关内容的联系和综合。每个模块的知识内容都围绕一定的主线展开,根据学生的认知规律,确定知识内容的呈现顺序,使之形成结构合理的知识体系。 本书为《职通商务英语(第二版)综合教程2》,围绕国际商务及国际贸易流程设计单元主题,进一步培养学生实际运用语言的能力及专业商科知识。

前辅文
Unit 1 International Business
  Section I Lead-in
  Section II Reading International Business
  Section III Language Focus
   Vocabulary International Business
   Grammar Gerunds and Infinitives
   Translation Economic Globalization
  Section IV Business Writing Fax
  Section V Listening & Speaking Making Business Appointments
  Section VI Business Etiquette Etiquette of Business Appointments
Unit 2 Business Expansion
  Section I Lead-in
  Section II Reading Nestlé S. A.
  Section III Language Focus
   Vocabulary Business Expansion
   Grammar Participles
   Translation Company Prospectus
  Section IV Business Writing Résumé
  Section V Listening & Speaking Job Interview in a Multinational Company
  Section VI Business Etiquette Etiquette in Job Interviews of a Multinational Company
Unit 3 Business Plan
  Section I Lead-in
  Section II Reading Market Assessment
  Section III Language Focus
   Vocabulary Business Plan
   Grammar Direct and Indirect Questions
   Translation A Business Plan
  Section IV Business Writing Meeting Minutes
  Section V Listening & Speaking Holding a Business Plan Meeting
  Section VI Business Etiquette Etiquette for Event Planning
Review of Units 1–3
Unit 4 Business Relationships
  Section I Lead-in
  Section II Reading Corporate Sponsorship
  Section III Language Focus
   Vocabulary Corporate Sponsorship Concept
   Grammar The Usage of “It”
   Translation Business Relationships
  Section IV Business Writing Letters of Invitation
  Section V Listening & Speaking Inviting Skills
  Section VI Business Etiquette Business Etiquette in Corporate Events
Unit 5 Marketing
  Section I Lead-in
  Section II Reading Marketing Research
  Section III Language Focus
   Vocabulary Marketing
   Grammar Existential Sentences
   Translation Marketing Activities
  Section IV Business Writing Marketing Research Questionnaires
  Section V Listening & Speaking Describing Marketing Graphs
  Section VI Business Etiquette Marketing Etiquette
Unit 6 Advertising
  Section I Lead-in
  Section II Reading Corporate Advertising
  Section III Language Focus
   Vocabulary Advertising
   Grammar Nominal Clauses
   Translation Advertising Activities
  Section IV Business Writing Short Reports
  Section V Listening & Speaking Business Telephoning
  Section VI Business Etiquette Advertising Etiquette
Review of Units 4–6
Unit 7 Import and Export
  Section I Lead-in
  Section II Reading Import and Export Business
  Section III Language Focus
   Vocabulary Import and Export Business
   Grammar Relative Clause
   Translation Import and Export Activities
  Section IV Business Writing Letters to Establish Business Relations
  Section V Listening & Speaking Negotiation Skills
  Section VI Business Etiquette Global Business Dress Code
Unit 8 Investment
  Section I Lead-in
  Section II Reading Investments and the Investment Process
  Section III Language Focus
   Vocabulary Investment
   Grammar Adverbial Clause
   Translation Investing Activities
  Section IV Business Writing Credit Inquiry Letter
  Section V Listening & Speaking Participating in a Discussion
  Section VI Business Etiquette How to Avoid Problems in Discussing Investment Strategy
Unit 9 Exhibitions and Trade Fairs
  Section I Lead-in
  Section II Reading Trade Exhibition Trends
  Section III Language Focus
   Vocabulary Exhibition and Trade Fairs
   Grammar Subjunctive Mood
   Translation Exhibition Activities
  Section IV Business Writing A Letter of Application
  Section V Listening & Speaking Questioning and Listening Skills
  Section VI Business Etiquette Etiquette for Trade Shows
Unit 10 Customer Relationship Management
  Section I Lead-in
  Section II Reading Manage Your Customer Care
  Section III Language Focus
   Vocabulary Customer Relationship Management
   Grammar Agreement of Subject and Verb
   Translation CRM Sentences
  Section IV Business Writing Letters of Appreciation
  Section V Listening & Speaking Approaching Customers
  Section VI Business Etiquette How Can Customer Service Be Friendly
Review of Units 7–10
Glossary

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