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职通英语工商管理模块 《职通英语》系列教材编写组 高等教育出版社
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商品名称:职通英语工商管理模块
ISBN:9787040462319
出版社:高等教育出版社
出版年月:2016-09
作者:《职通英语》系列教材编写组
定价:32.50
页码:123
装帧:平装
版次:1
字数:250
开本:16开
套装书:否

《职通英语》系列教材旨在贯彻《国家中长期教育改革和发展规划纲要(2010-2020年)》,全面推进中等和高等职业教育衔接,打造中、高职英语学习的完整体系,巩固和夯实中高职学生的英语语言基础,全面提升学生的职场交际能力。

《职通英语工商管理模块》是“十二五”职业教育国家规划教材《职通英语》的行业分册,旨在培养学生在行业领域的真实工作情境中的英语综合运用能力,深化行业认知,夯实专业技能。本册包含8个单元,供一个学期使用,配备电子版教参和音频。

前辅文
Unit 1 Enterprise Cognition
  I. Starter
  II. Learn to Know
   Passage One: Haier — No. 1 Global Home Appliance Brand
   Passage Two: Microsoft Corporation — Forerunner of PC Software Maker
  III. Circumstance for Listening
  IV. Circumstance for Speaking
  V. Extension
  VI. After-class Snack
Unit 2 Human Resources Management
  I. Starter
  II. Learn to Know
   Passage One: Human Resources Management (HRM)
   Passage Two: Being a Human Resources Manager
  III. Circumstance for Listening
  IV. Circumstance for Speaking
  V. Extension
  VI. After-class Snack
Unit 3 Financial Management
  I. Starter
  II. Learn to Know
   Passage One: Introduction to Financial Management
   Passage Two: How to Manage Finance
  III. Circumstance for Listening
  IV. Circumstance for Speaking
  V. Extension
  VI. After-class Snack
Unit 4 Marketing Management
  I. Starter
  II. Learn to Know
   Passage One: Marketing Management
   Passage Two: Marketing Management Philosophies
  III. Circumstance for Listening
  IV. Circumstance for Speaking
  V. Extension
  VI. After-class Snack
Unit 5 Quality Management
  I. Starter
  II. Learn to Know
   Passage One: Five Important Steps in Total Quality Management
   Passage Two: A Model for Total Quality Management
  III. Circumstance for Listening
  IV. Circumstance for Speaking
  V. Extension
  VI. After-class Snack
Unit 6 Production Management
  I. Starter
  II. Learn to Know
   Passage One: Production Management
   Passage Two: Production Management Methods and Models
  III. Circumstance for Listening
  IV. Circumstance for Speaking
  V. Extension
  VI. After-class Snack
Unit 7 Research and Development Management
  I. Starter
  II. Learn to Know
   Passage One: R&D Management Duties
   Passage Two: How to Become an R&D Manager
  III. Circumstance for Listening
  IV. Circumstance for Speaking
  V. Extension
  VI. After-class Snack
Unit 8 I nformation Management
  I. Starter
  II. Learn to Know
   Passage One: Enterprise Information Management
   Passage Two: Information Technology in Business Management
  III. Circumstance for Listening
  IV. Circumstance for Speaking
  V. Extension
  VI. After-class Snack
Vocabulary

“十二五”职业教育国家规划教材

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