前辅文
Chapter 01 LAND & PEOPLE
? Climate
? Flora and Fauna
? The People
? A Brief History
? Lee Kuan Yew
? Social Change
? Law and Order
? Political Life
? Low Population Growth
Chapter 02 VALUES & ATTITUDES
? Common Asian Values
? Religion
? The Chinese
? The Malays
? The Indians
? Education
? A Goal-Driven Society
Chapter 03 CUSTOMS & TRADITIONS
? Festivals and Holidays
? The Chinese Lunar Calendar
? Births
? Weddings
? Funerals
? Gift Giving
Chapter 04 THE SINGAPOREANS AT HOME
? Social and Family Relationships
? Children
? Lifestyle and Housing
? Invitations Home
? Greetings
? Public Display
? Boy Meets Girl
? National Service
? Names
Chapter 05 FOOD & DRINK
? Cooking Styles
? Dietary Restrictions
? Food Courts
? Drink
Chapter 06 TIME OUT
? Tourism
? Getting Around
? MRT
? Destinations
? Rules and Regulations
? Money
? Safety
? Shopping
? Nightlife
? Culture
Chapter 07 BANQUETS & ENTERTAINING
? Eating Etiquette
? Seating Arrangements
? Making Speeches and Proposing Toasts
? Reciprocating
Chapter 08 BUSINESS BRIEFING
? The Economic Miracle
? Financial Management
? Building Relationships
? Introductions
? Small Talk
? Hands
? Business Cards
? Meetings
? Women in Business
? Saving Face
? Negotiating Styles
? Decision Making
? Contracts and Fulfi llment
? Team Building
Chapter 09 COMMUNICATING
? Telecommunications
? The Internet
? The Media
? Postal Services
? Languages
? Body Language
? Humor
? Conclusion
Appendices
? Places
? People
Exercises
keys