前辅文
Notes on units
Unit 1 Communication
Unit 2 International marketing
Unit 3 Building relationships
Working across cultures 1: Doing business internationally
Revision unit A
Business skills: 1.1 Small talk
Business skills: 1.2 E-mails
Unit 4 Success
Unit 5 Job satisfaction
Unit 6 Risk
Working across cultures 2: Working in new markets
Revision unit B
Business skills: 2.1 Negotiations
Business skills: 2.2 Teleconferences
Unit 7 Management styles
Unit 8 Team building
Unit 9 Raising finance
Working across cultures 3: Managing international teams
Revision unit C
Business skills: 3.1 Presentations
Business skills: 3.2 Meetings
Unit 10 Customer service
Unit 11 Crisis management
Unit 12 Mergers and acquisitions
Working across cultures 4: International negotiations
Revision unit D
Business skills: 4.1 Interviews
Business skills: 4.2 Presentations
Resource bank
Teacher’s notes
Speaking
Unit 1 Communication
Dealing with communication breakdown
Unit 2 International marketing
Brainstorming
Unit 3 Building relationships
Networking
Unit 4 Success
Negotiating
Unit 5 Job satisfaction
Cold-calling
Unit 6 Risk
Reaching agreement
Unit 7 Management styles
Presentations
Unit 8 Team building
Resolving conflict
Unit 9 Raising finance
Negotiating
Unit 10 Customer service
Active listening
Unit 11 Crisis management
Asking and answering difficult questions
Unit 12 Mergers and acquisitions
Making a presentation
Listening
Unit 1 Communication
Alastair Dryburgh, Head of Akenhurst Consultants
Unit 2 International marketing
Svend Hollensen, Professor of International Marketing at the University of South Denmark
Darrell Kofkin, Chief Executive of the Global Marketing Network, a training organisation
Unit 3 Building relationships
Alison Ward, Head of Global Corporate Responsibility at Cadbury, the chocolate maker
Unit 4 Success
Tom Hockaday, Managing Director of Isis Innovation, a technology development company
Unit 5 Job satisfaction
Madalyn Brooks, Director of Human Resources at Procter & Gamble (UK)
Unit 6 Risk
Steve Fowler, Managing Director of the Institute of Risk Management
Unit 7 Management styles
Laurie Mullins, Author of Management and Organisational Behaviour
Unit 8 Team building
Dan Collins, founder of team-building specialists Fresh Group
Unit 9 Raising finance
Simon Davies, Managing Director (Restructuring) at the Blackstone Group
Unit 10 Customer service
Philip Newman-Hall, Director and General Manager of Raymond Blanc’s restaurant Le
Manoir aux Quat’Saisons
Unit 11 Crisis management
Craig Smith, Professor of Ethics and Social Responsibility at INSEAD in Paris
Unit 12 Mergers and acquisitions
Professor Scott Moeller, Director of the M&A Research Centre at Cass Business School
Resource bank listening key
Writing
(Case study model answers and writing tasks)
Unit 1 Communication
Unit 2 International marketing
Unit 3 Building relationships
Unit 4 Success
Unit 5 Job satisfaction
Unit 6 Risk
Unit 7 Management styles
Unit 8 Team building
Unit 9 Raising finance
Unit 10 Customer service
Unit 11 Crisis management
Unit 12 Mergers and acquisitions
Scripts
Audio scripts
Audio scripts for business skills
Scripts for case study commentary
Translation
Translation for business brief
Translation for readings
