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国际商务英语函电 黄海蓉 高等教育出版社
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商品名称:国际商务英语函电
ISBN:9787040571172
出版社:高等教育出版社
出版年月:2022-06
作者:黄海蓉
定价:32.00
页码:188
装帧:平装
版次:1
字数:230
开本:16开
套装书:否

本书详细介绍了商务英语函电基础知识、日常商务往来函电、合同相关函电及其他商务信函的写作技巧和方法,为读者提供商务英语写作的中肯建议和实用指导,利用“互联网+”二维码嵌入技术提供多种多样的学习素材。本书可供高等院校相关专业本科生及研究生使用,亦适用于从事国际商务贸易的工作者以及有志于提高沟通技巧和英语写作能力的相关人士。

前辅文
Part One Essentials of Business Correspondence
  Chapter 1 Business Writing Basics
   Introduction
   Section 1: Significance of Business Writing
   Section 2: Instructions of Business Writing
   Exercises
   Extra Reading
  Chapter 2 Guidelines of Business Correspondence
   Introduction
   Section 1: Forms of Business Correspondence
   Section 2: Principles for Business Correspondence Writing
   Exercises
   Extra Reading
  Chapter 3 Organizing Business Correspondence
   Introduction
   Section 1: Business Letter
   Section 2: Business Email
   Exercises
   Extra Reading
Part Two Routine Business Transactions Correspondence
  Chapter 4 Get and Keep Trade Relations
   Introduction
   Section 1: Establishing Trade Relations
   Section 2: Keeping Trade Relations
   Section 3: Satisfying Your Customers
   Useful Reference Expressions
   Exercises
   Extra Reading
  Chapter 5 Request Letters and Replies
   Introduction
   Section 1: Credit Requests
   Section 2: Replies to Credit Requests
   Section 3: Inquiries
   Section 4: Inquiry Replies
   Useful Reference Expressions
   Exercises
   Extra Reading
  Chapter 6 Negotiate for Profit
   Introduction
   Section 1: Offers and Quotations
   Section 2: Counteroffer
   Section 3: Order and Order Acknowledgment
   Useful Reference Expressions
   Exercises
   Extra Reading
  Chapter 7 Complaints, Claims and Adjustment
   Introduction
   Section 1: Complaints
   Section 2: Claims
   Section 3: Adjustments
   Useful Reference Expressions
   Exercises
   Extra Reading
Part Three Contract-related Correspondence
  Chapter 8 Shipment-related Correspondence
   Introduction
   Section 1: Packing
   Section 2: Shipment
   Section 3: Insurance
   Useful Reference Expressions
   Exercises
   Extra Reading
  Chapter 9 Payment-related Correspondence
   Introduction
   Section 1: Remittance
   Section 2: Letter of Credit
   Section 3: Collection
   Useful Reference Expressions
   Exercises
   Extra Reading
Part Four Other Business Correspondence
  Chapter 10 Social Business Correspondence
   Introduction
   Section 1: Thank-you Letters
   Section 2: Congratulation Letters
   Section 3: Sympathy Letters
   Section 4: Invitation Letters
   Useful Reference Expressions
   Exercises
   Extra Reading
  Chapter 11 Employment Correspondence
   Introduction
   Section 1: Application Letters
   Section 2: Follow-up Letters
   Section 3: Testimonials
   Section 4: Resignation Letters
   Useful Reference Expressions
   Exercises
   Extra Reading
  Appendix Words and Expressions

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