本书秉承立德树人的原则选取素材，旨在通过学习例如中国品牌发展故事等内容，激发学习者的民族自豪感，并将其融入职业演讲中，达到既体现职业性、又体现社会性的职业演讲目的。本教材共有八个单元。 第一单元重点阐述演讲的重要性以及对于演讲的认识误区； 第二单元讲解了如何克服演讲中的紧张情绪； 第三单元讲解了如何组织演讲稿； 第四单元阐述了如何撰写开头和结尾； 第五单元将教会你如何筛选并撰写有力的观点论据； 第六单元阐述了如何全方位地说服观众； 第七单元将教会你如何讲述一个令人难忘的故事； 第八单元阐述了不同的修辞手法。 由于学时有限，目录中标? 的章节可作为选用素材。为了满足学习者的不同需求，本教材配有相关慕课等数字化资源，方便学习者随时随地学习。

前辅文
UNIT 1 Tailor Your Speech with Appropriate Speaking Skills
  1.Interest
  2.Inspire: Why learn public speaking
   2.1 Misconceptions about public speaking
   2.2 Public speaking and intercultural communicative competence
  3.Instruct: Benefits of public speaking
   3.1 Public speaking and critical thinking
   3.2 Power of public speaking
   3.3 Body language
  4.Implement
  5.Improve: Different styles of delivery
UNIT 2 Overcome Stage Fright
  1.Interest
  2.Inspire: What are you afraid of
   2.1 A survey on nervousness
   2.2 What is nervousness
  3.Instruct: How to overcome stage fright
   3.1 Overcoming stage fright at different stages
   3.2 Become a confident speaker
   3.3 Appearance
  4.Implement
  *5.Improve: Practicing relaxation
UNIT 3 Organize Your Speech
  1.Interest
  2.Inspire: Culture diversity
   2.1 What hinders smooth communication
   2.2 Strategies to work effectively with people from different cultures
  3.Instruct: Speech outline
   3.1 Make your speech logical
   3.2 Patterns of organization
   3.3 Postures for a speech
  4.Implement
  5.Improve: Cultural iceberg
UNIT 4 Begin and Conclude Your Speech
  1.Interest
  2.Inspire: Describing charts and graphs
   2.1 Different charts and graphs
   2.2 How to describe charts and graphs
  3.Instruct: How to begin and conclude a speech
   3.1 What is a good beginning
   3.2 What is in the end
   3.3 Silence is power
  4.Implement
  *5.Improve: Choose your expressions
UNIT 5 Support Your Ideas Based on Audience Analysis
  1.Interest
  2.Inspire: Audience analysis
  3.Instruct: How to support ideas
   3.1 How to develop your key ideas
   3.2 Support an idea with evidence
   3.3 Types of examples: brief, extended, and hypothetical
   3.4 Eye contact
  4.Implement
  5.Improve: Sample speech analysis
UNIT 6 Speak to Persuade
  1.Interest
  2.Inspire: Being an active listener
   2.1 What is 聽
   2.2 How to become an active listener
  3.Instruct: Modes of persuasion
   3.1 Logical fallacies
   3.2 Ethos, logos and pathos
   3.3 Gestures
  4.Implement
  *5.Improve: Examples of persuasion
UNIT 7 Tell Your Story Better
  1.Interest
  2.Inspire: Why tell stories
   2.1 Stories matter
   2.2 Brand stories
  3.Instruct: How to write and tell brand stories
   3.1 Monroe’s Motivated Sequence
   3.2 The Rule of Mehrabian
  4.Implement
  5.Improve: Tell a story better
UNIT 8 Use Rhetorical Techniques and Visual Aids
  1.Interest
  2.Inspire: Making a toast
   2.1 When to make a toast
   2.2 How to make a toast
  3.Instruct: Rhetorical techniques and visual aids
   3.1 Types of rhetorical techniques
   3.2 Different occasions
   3.3 Visual aids
  4.Implement
  5.Improve: New year messages