本书是领先商务英语（专业）系列教材中商务英语阅读1-4中的一本。本书以最新颁布的《高等学校商务英语专业教学要求（试行）》为指导，在编写过程中本着“突出跨文化商务交际能力的培养”的原则，在课文素材上进行了认真的遴选。课文全部来自国外原版专业著作、报刊及网络等。通过“商务文化热门话题”、“著名商务企业介绍”、“经、管、法基本知识”和“名人轶事”等内容给学生在学习语言的同时提供更多的机会了解商务方面的相关知识。

前辅文
Unit 1 Economic Evolution
  Text A Economic Evolution
  Text B Why Has China Grown So Much Faster than the Other Parts of Developing Asia?
Unit 2 Trade
  Text A Treasure Island: The Power of Trade-How Trade Transforms Our Standard of Living
  Text B Does Cutting Trade Barriers Cause More Rapid Economic Growth?
Unit 3 Trade Remedies
  Text A Trade Remedies-What Business Needs to Know
  Text B Japan Emerges from Its Trade Shell
Unit 4 Banking
  Text A The Banking Crisis: Thinking the Unthinkable
  Text B Could German State Banks Collapse?
Unit 5 Cross-cultural Dilemmas
  Text A Reconciling Cultural Dilemmas
  Text B Dilemma Mapping in South Africa
Unit 6 Does the Internet Change Us a Lot?
  Text A Is Music Piracy Stealing?
  Text B Google's Antitrust Trouble
Unit 7 Brand Building
  Text A Learning from the Olympics
  Text B Who's Got the Power?
Unit 8 Green Powers
  Text A Wind: The Power, the Promise, the Business
  Text B Green Investing: Clever Plays in Clean Tech
Unit 9 Leadership Culture
  Text A The Cultural Business Leader and His Task
  Text B The Last Rajah
Unit 10 Emerging Markets
  Text A The New Champions: Emerging Markets
  Text B Banking in India
Unit 11 Brand
  Text A Best Global Brands
  Text B How Does a Brand Promise Drives Change in a Multinational Organization?
Unit 12 Globalization
  Text A China's Accounting Switch Holds Perils as well as Promise
  Text B The Beast Goes on Safari -- Can Wal-Mart Make It in Africa?
Unit 13 Corporate Social Responsibility
  Text A What Really Went Wrong with Enron? A Culture of Evil?
  Text B Johnson & Johnson's Corporate Social Responsibility
Unit 14 Sub-prime Crisis
  Text A Sub-prime Crisis, What ls It About?
  Text B Mortgage Woes Could Be "Tip of the Iceberg”