前辅文
Unit 1 Globalization
Text A: China Goes Global
Text B: The Global Market: Translating and Localizing
Reading Strategy
Unit 2 Credit Card
Text A: How Does a Credit Card Work?
Text B: Two Essays About the History of Credit Card
Reading Strategy
Unit 3 Personal Branding and Company Branding
Text A: The Brand Called You
Text B: The Key to Successful Branding in China
Reading Strategy
Unit 4 Wal-Mart
Text A: The ModelManager of Wal-Mart
Text B: Wal-Mart Nation
Reading Strategy
Unit 5 International Trade
Text A: Survey of International Trade
Text B: Biography of Adam Smith
Reading Strategy
Unit 6 Silicon Valley Success Stories
Text A: Tesla Motor's Second Electric Car WillBe Made in Silicon Valley
Text B: The Legend of Silicon Valley 104
Reading Strategy
Unit 7 Marketing Innovation
Text A: P&G's Innovation Culture
Text B: P&G: A Japanese Marketing Success Story
Reading Strategy
Unit 8 The History of Chinese Banking System
Text A: The History of Chinese Banking System
Text B: The World Bank
Reading Strategy
Unit 9 Management
Text A: What Is Management?
Text B: Peter F. Drucker—Father of Modern Management
Reading Strategy
Unit 10 Management Theories
Text A: Organizing Process in Management
Text B: Management: Historical Perspectives
Reading Strategy
Unit 11 Microcredit
Text A: Loans Among Family Members
Text B: Loans and Family: Do They Mix?
Unit 12 Partnership
Text A: Hard Time in Starting a Small Business
Text B: Muhammad Yunus and His Grameen Bank
Unit 13 Merger and Acquisition in Business
Text A: Chinese M&A: Moving Target
Text B: Microsoft's Mating Dance
Unit 14 The International Business Law
Text A: China's New Company Law
Text B: Forms of Foreign Investmentin China
Unit 15 Learn Mandarin
Text A: Get Ahead, Learn Mandarin
Text B: Verbal Communication in Business
Unit 16 Business Communication
Text A: Nonverbal Behaviors in Different Business Cultures
Text B: Doing Business in the U.S.A.
