前辅文
Unit 1 E-commerce (I)
Text A: Niche Marketing Strategies on eBay
Text B: Pierre Omidyar and His eBay
Unit 2 Intercultural Etiquette
Text A: Intercultural Business Etiquette and Protocol
Text B: Gift Giving and Dining Etiquette in Intercultural Situations
Unit 3 Global Brands
Text A: Best Global Brands
Text B: Will Yahoo! Feel the Love?
Unit 4 Cultural Differences
Text A: Working Through Language, Time, and Cultural Differences
Text B: Culture Shock: It’s the Little Things That Count in the Biggest Ways
Unit 5 Online Security
Text A: Internal Auditors’ Battle Against Fraud I
Text B: Looming Online Security Threats in 2008
Unit 6 Corporate Security
Text A: Internal Auditors’ Battle Against Fraud II
Text B: Countering Espionage — A Modern Threat
Unit 7 Career Planning
Text A: Culture Affects Career and Life Planning
Text B: Chili, Hot Dogs, and the Family Legacy
Unit 8 Corporate Management
Text A: Inspirational Leadership in Difficult Times
Text B: Trust Rules: The Most Important Secret About Trust
Unit 9 Credit Cards
Text A: The Evolution of Credit Cards
Text B: American Views About Cards: Negative
Unit 10 Career Shift
Text A: Gates Looks into PC’s Future as Career Shift Approaches
Text B: Amid Cheers and Tears, Gates Says Goodbye
Unit 11 E-commerce (II)
Text A: E-commerce
Text B: Myths and Realities
Unit 12 Leadership (I)
Text A: Business Story Telling
Text B: Treasure Island: The Power of Trade
Unit 13 Trade Protectionism
Text A: Protectionism
Text B: U.S. Government Favoritism Has Hurt Vietnamese Shrimp Farmers
Unit 14 Leadership (II)
Text A: A Definition of Leadership
Text B: Leadership, Communication and Change
Unit 15 Effective Communication
Text A: Communication Skills
Text B: Principles of Defusing Hostility
Unit 16 Motivation
Text A: Motivation
Text B: Why Your Employees Are Losing Motivation
