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商务英语综合教程3 徐章宏 高等教育出版社
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商品名称:商务英语综合教程3
ISBN:9787040257687
出版社:高等教育出版社
出版年月:2009-02
作者:徐章宏
定价:36.00
页码:360
装帧:平装
版次:1
字数:600
开本:16开
套装书:否

为商务英语专业或英语专业商务方向基础课程编写,旨在提高学生的语言知识和应用能力、社会文化知识、商务知识以及学习能力。本书为《商务英语综合教程》的第三册。

本书共分十二个单元。每个单元都以热身练习(Warm-up Activities)开始,目的是激活学生已有的与单元内容相关的知识,同时也是一个语言技能发展的活动。阅读输入共有三篇课文。第一篇是学术性文体,对单元话题做综述性介绍,适合作为精读课文(Intensive Reading);第二篇是对单元话题某个方面的讨论,难度相对小些,适合作为快速阅读(Extensive Reading);第三篇也是对单元话题某个方面的讨论,目的之一是为写作作业提供一个模版(Reading & Writing)。三篇课文后面都有相应的阅读理解、讨论以及词汇和句法方面的作业;其中第三篇课文后面设有对文章结构的分析、内容摘要等作业,为写作做准备;在商科单元里,第三篇课文主要是商务应用文体或案例分析,帮助学生了解这些文体和案例分析的规范,为商科课程做些准备。

Unit 1 Civilizations
  Warm-up Activities
  Listening & Speaking  
  Intensive Reading
  What Characterizes Civilizations?
  Extensive Reading
  The Rise of Civilizations  
  Reading & Writing
  Civilizations in Mesopotamia and Egypt
Unit 2 Myths and Legends
  Warm-up Activities
  Listening & Speaking  
  Intensive Reading
  What Is Mythology?  
  Extensive Reading
  Chinese Creation Mythology
  Reading & Writing
  Jupiters Love Towards Europa
Unit 3 Intercultural Communication
  Warm-up Activities
  Listening & Speaking
  Intensive Reading
  Managerial Caricatures
  Extensive Reading
  Cultural Clash at Pharmacia and Upjohn
  Reading & Writing
  Intercultural Understanding  
Unit 4 Sex Education
  Warm-up Activities
  Listening & Speaking  
  Intensive Reading
  What to Tell the Kids About Sex
  Extensive Reading
  Survivors Story
  Reading & Writing
  No Sex or Safe Sex
Unit 5 Gender Differences
  Warm-up Activities
  Listening & Speaking  
  Intensive Reading
  Gender Role Behaviors and Attitudes
  Extensive Reading
  Women Are Just Better
  Reading & Writing
  Wal-Marts Gender Gap
Unit 6 Pooulation and Resources
  Warm-up Activities
  Listening & Speaking
  Intensive Reading
  Population, Environment, and Resources
  Extensive Reading
  The Population Dilemma
  Reading & Writing
  Population, Consumption, and Resources
Unit 7 Social Security
  Warm-up Activities
  Listening & Speaking
  Intensive Reading
  Has Social Security Become Irrelevant?
  Extensive Reading
  Welfare  
  Reading & Writing
  Underlying Problems with Social Security
Unit 8 International Trade
  Warm-up Activities
  Listening & Speaking
  Intensive Reading
  Free Trade and Protectionism
  Extensive Reading
  A Year Without "Made in China"
  Reading & Writing
  China, U.S. Complement Each Other in Trade
Unit 9 Business Communication
  Warm-up Activities
  Listening & Speaking
  Intensive Reading
  Only Communicate: Thoroughly Modern Corporations Know No Borders
  Extensive Reading
  Nonverbal Communication in International Business
  Reading & Writing
  Persuasive Communication in Business  
Unit 10 Marketing
  Warm-up Activities
  Listening & Speaking  
  Intensive Reading
  Chinas Supermarkets Present Export Opportunity
  Extensive Reading
  The Real Story of New Coke
  Reading & Writing
  DHL Worldwide Express
Unit 11 Human Resource Management
  Warm-up Activities
  Listening & Speaking  
  Intensive Reading
  HR and the Economics Challenge
  Extensive Reading
  Motivate or Alienate? Firms Hire Gurus to Change Their "Cultures"
  Reading & Writing
  Job Application Cover Letters and Resume
Unit 12 E-commerce
  Warm-up Activities
  Listening & Speaking
  Intensive Reading
  Understanding E-commerce: Its Definition and Impact
  Extensive Reading
  E-commerce in China: A Personal Perspective
  Reading & Writing
  Time to Deploy E-business
  Words & Expressions

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