前辅文
Unit 1
Part I
A. Brokers
B. A Product Manager
Part II
A. Relationships with Different Kinds of People
B. Relationships Between the Employees
Part III
A. Accountant
B. How to Be a Successful Businessman
Part IV The World of Humor
Unit 2
Part I
A. Contract Law and Warranty
B. Trademark, Patent and Agency Law
Part II
A. Oral Contracts
B. How to Write Effective Business Contracts
Part III
A. Talking About the Contract
B. Hire a Personal Lawyer
Part IV The World of Humor
Unit 3
Part I
A. Partnership
B. Corporate Chains
Part II
A. Join the NW Business Partnership
B. Creating a Winning Business Partnership
Part III
A. Health Partnership
B. Joint Venture
Part IV The World of Humor
Unit 4
Part I
A. Corporations
B. The Modern Corporation
Part II
A. Types of Business Organizations (Ⅰ)
B. Types of Business Organizations (Ⅱ)
Part III
A. Tips to Make an Organization
B. Transnational Corporations
Part IV The World of Humor
Unit 5
Part I
A. Management
B. Business Administration
Part II
A. Business Practice
B. Which One Is More Profi table?
Part III
A. The Need for a Strategic Plan
B. Workers’ Role
Part IV The World of Humor
Unit 6
Part I
A. Information Technology (Ⅰ)
B. Information Technology (Ⅱ)
Part II
A. Information Security
B. Different Types of IT Industry Jobs
Part III
A. The E-marketing
B. Information Needs
Part IV The World of Humor
Unit 7
Part I
A. Marketing
B. Customer Service
Part II
A. Marketing Approaches (Ⅰ)
B. Marketing Approaches (Ⅱ)
Part III
A. Elements of the Marketplace
B. Cross-cultural Marketing
Part IV The World of Humor
Unit 8
Part I
A. Supply and Demand
B. Competition
Part II
A. Business Competition (Ⅰ)
B. Business Competition (Ⅱ)
Part III
A. What Is an Internal Company Analysis?
B. Internal Business Analysis
Part IV The World of Humor
Test One
Part I
Part II
Part III
Part IV
Unit 9
Part I
A. Other Financial Institutions
B. What Is a Central Bank?
Part II
A. Standard Chartered Bank
B. Banking Support for Small Business
Part III
A. J.P. Morgan
B. Finalizing a Plan
Part IV The World of Humor
Unit 10
Part I
A. Seven Management Principles of an Industrialist Group
B. Roles of General Managers
Part II
A. Business Management
B. Taking Responsibility During the Recession
Part III
A. Green Cars
B. Environmental Protection
Part IV The World of Humor
Unit 11
Part I
A. Understanding Cultural Differences
B. Business Culture
Part II
A. The Globalization Paradox
B. Japanese Communication Styles
Part III
A. Customs, Etiquette and Protocol
B. Global Business and Local Cultures
Part IV The World of Humor
Unit 12
Part I
A. Dell Computer Turns Customer Satisfaction into Profi ts (Ⅰ)
B. Dell Computer Turns Customer Satisfaction into Profi ts (Ⅱ)
Part II
A. Swatch — A Successful Story
B. Personal Life Style and the Purchasing Process
Part III
A. Ice Cream Profi ts Melt Away
B. Domestic DVD Makers Urged to Pay Fees
Part IV The World of Humor
Unit 13
Part I
A. Job Hunting
B. Successful Job Interview
Part II
A. Writing Your Resume
B. Improving Your Communicating Skills
Part III
A. Finding a Job Abroad
B. How Can Graduates Get Jobs
Part IV The World of Humor
Unit 14
Part I
A. Trade Policy
B. Balance of Trade
Part II
A. Trade Protectionism in U.S. Takes on New Features
B. Chinese Minister Calls for Fight Against Trade Protectionism
Part III
A. Japan Trade Talks Are Under Way
B. Art Paper May Cost More
Part IV The World of Humor
Unit 15
Part I
A. Brakes on Fakes (Ⅰ)
B. Brakes on Fakes (Ⅱ)
Part II
A. Pawnshop Trade Boosted
B. Arabian Matchmakers: Flourishing Business
Part III
A. World’s Top Chefs Cook up Culinary Summit
B. Nuclear Plant Gone to Weeds
Part IV The World of Humor
Test Two
Part I
Part II
Part III
Part IV
