《行知行业英语》是引进英国 Express Publishing 出版社的 Career Paths 系列教材改编而成的一套融入行业情境、聚焦行业特色的行业英语教学资源。 本书为《营销》分册，围绕市场营销的专业基础知识和技能展开。全书共设45 个话题。涉及营销策略、促销、商务谈判及国际市场销售等内容。本册根据每个话题的内容，展开了相应的听、说、读、写四个方面语言技能的练习，力求突出商务知识和技能的实用性。本教材贴近实际，具有内容系统、案例典型和注重实践的特点，适合市场营销、商务英语等专业的学生使用。为便于教学，本册不仅附有教师用书，还增加了PPT 课件，涵盖了教学过程中的各个环节，如：词汇、听力、课文、译文及对重点词汇、语言点的拓展性讲解，并配有与商务知识相关的中英文对照例句。本册旨在让所学内容与职业场景紧密结合，达到学、练、用合一的理想效果，从而融传授知识、培养能力、提升人文素质为一体。

前辅文
1 Sales
2 Marketing
3 Types of Sales 1
4 Types of Sales 2
5 The Marketing Mix 1
6 The Marketing Mix 2
7 Product Descriptions
8 Product Details 1
9 Product Details 2
10 Distribution and Pricing
11 Payment Options
12 Costs and Profit
13 Describing Change
14 Describing Benefits
15 The Marketing and Sales Force
16 Sales Systems
17 Opening
18 Following Up
19 Negotiating
20 Closing
21 Commissions
22 Sales Presentations
23 Consumer Problems
24 Promotions and Sales
25 Sales Forecasts
26 Networking
27 Motivation Techniques
28 Sales Territories
29 Sales Ethics
30 Internet Sales
31 Branding
32 Markets and Competition
33 Customer Relations Management
34 Consumer Behavior
35 Marketing Research 1
36 Marketing Research 2
37 Marketing Strategies
38 Campaign Assessment
39 Endorsements and Sponsors
40 Marketing Environments
41 Market Segmentation
42 Advertising
43 Marketing Ethics
44 Marketing and Technology
45 International Marketing
New Words and Expressions
Glossary