前辅文
Notes on units
Unit 1 Brands
Unit 2 Travel
Unit 3 Change
Working across cultures: 1 Socialising
Revision unit A
Business skills: 1.1 Meetings
Business skills: 1.2 Telephoning
Unit 4 Organisation
Unit 5 Advertising
Unit 6 Money
Working across cultures: 2 International meetings
Revision unit B
Business skills: 2.1 Small talk
Business skills: 2.2 Presentations
Unit 7 Cultures
Unit 8 Human resources
Unit 9 International markets
Working across cultures: 3 Doing business internationally
Revision unit C
Business skills: 3.1 Negotiations
Business skills: 3.2 E-mails
Unit 10 Ethics
Unit 11 Leadership
Unit 12 Competition
Working across cultures: 4 Communication styles
Revision unit D
Business skills: 4.1 Presentations
Business skills: 4.2 Interviews
The social-cultural game
Resource bank
Teacher’s notes
Speaking
Unit 1 Brands
Taking part in meetings
Unit 2 Travel
Telephoning: making arrangements
Unit 3 Change
Managing meetings
Unit 4 Organisation
Socialising: introductions and networking
Unit 5 Advertising
Starting and structuring presentations
Unit 6 Money
Dealing with figures
Unit 7 Cultures
Social English
Unit 8 Human resources
Getting information on the telephone
Unit 9 International markets
Negotiating
Unit 10 Ethics
Considering options
Unit 11 Leadership
Presenting
Unit 12 Competition
Negotiating
Listening
Unit 1 Brands
Chris Cleaver, Managing Director, Business Brands at Dragon Brands
Unit 2 Travel
Sholto Smith, Area Sales Director for Hyatt Hotels
Unit 3 Change
Anne Deering, Head of Transformation Practice at international management consultants AT Kearney
Unit 4 Organisation
Richard Rawlinson, Vice-President of the management consultants Booz & Co.
Unit 5 Advertising
Marco Rimini, Head of Communications Planning at Mindshare
Unit 6 Money
Darrell Mercer, Investment Director at PSigma Investment Management
Unit 7 Cultures
Jeff Toms, Marketing Director at Farnham Castle, an international cultural training centre
Unit 8 Human resources
Carys Owen, a director at Hays, the international recruitment specialist
Unit 9 International markets
Andy Simmons, a partner at The Gap Partnership and an expert on negotiating
Unit 10 Ethics
David Hillyard, Director of Programmes at EarthWatch
Unit 11 Leadership
Elizabeth Jackson, Managing Director of DirectorBank, an executive recruitment company
Unit 12 Competition
Rory Taylor, Media Relations Manager for The Competition Commission
Resource bank listening key
Writing
(Case study model answers and writing tasks)
Unit 1 Brands
Unit 2 Travel
Unit 3 Change
Unit 4 Organisation
Unit 5 Advertising
Unit 6 Money
Unit 7 Cultures
Unit 8 Human resources
Unit 9 International markets
Unit 10 Ethics
Unit 11 Leadership
Unit 12 Competition
Scripts
Audio scripts
Audio scripts for business skills
Scripts for case study commentary
Translation
Translation for business brief
Translation for Readings
