《工商导论》（第二版）是普通高等教育“十一五”国家级规划教材——商务英语立体化系列教材之一。该系列教材为商务英语专业、英语专业商务方向以及商科相关专业英语课程提供了比较完整的、成体系的教学资源。

本书用英语全面、系统、概要地介绍了市场经济体制下工商企业如何运作，旨在帮助学生熟悉企业环境、经营管理、金融财务、法律保险等方面的英语词汇和用语，学会商务英语基本技能，为下一步学习更微观、更具体的课程打下基础。

前辅文
Chapter 1 Setting Up a Business
  Sole Proprietorship
  Partnership
  Corporation
  S Corporation and Limited Liability Company
  A Special Form: Franchising
  Exercises
Chapter 2 Marketing: An Overview
  Origin of Marketing
  Functions of Marketing
  Marketing Mix
  Marketing Environment
  Market Segmentation
  Exercises
Chapter 3 Products and Pricing
  Types of Products
  Development of New Products
  Product Life Cycle
  Pricing
  Exercises
Chapter 4 Channels of Distribution
  Common Channels of Distribution
  The Cost and Value of Intermediaries
  Physical Distribution
  Exercises
Chapter 5 Promotion
  Advertising
  Personal Selling
  Sales Promotion
  Public Relations and Publicity
  Word of Mouth
  Exercises
Chapter 6 Money and Banking
  What Is Money?
  What Does Money Do?
  Types of Money
  The Financial System
  Money Supply and the Federal Reserve System
  Exercises
Chapter 7 Financing
  Short-term Financing
  Long-term Sources of Funds
  Debt or Equity Financing?
  Features of Bonds
  Features of Stock
  Exercises
Chapter 8 Accounting
  Balance Sheet
  Income Statement
  Exercises
Chapter 9 The Securities Market
  Primary and Secondary Markets
  Buying and Selling Stocks
  Bulls and Bears
  The Bond Market
  Who Buy Securities?
  Exercises
Chapter 10 Risk Management and Insurance
  Approaches to Managing Business Risks
  Insurance and Its Principles
  Insurable Risks
  Insurance for Business
  Fidelity and Surety Bonds
  Exercises
Chapter 11 Business Law
  Types of Law
  Contract Law
  Tort Law
  Property Law
  Warranty
  Negotiable Instruments
  Agency Law
  Business Bankruptcy
  Exercises
Chapter 12 International Business
  Why Trade with Other Countries?
  Other Ways to Go Global
  Special Issues in International Business
  Exercises
Chapter 13 Managing Business Enterprises
  Management Functions
  Management Levels and Skills
  Sources of Managers
  The Building Blocks of Organizational Structure
  Organizational Decision Making
  Organizational Structures
  Informal Organization
  The Strategic Management Process
  Exercises
Chapter 14 Human Resources Management
  Planning for Human Resources
  Staffi ng
  Training and Developing Employees
  Demoting and Terminating Employees
  Compensating Employees
  Exercises
Chapter 15 Motivating and Leading Employees
  The Classical Theory
  The Hawthorne Studies
  Maslow’s Hierarchy of Human Needs
  Herzberg’s Two-factor Theory
  McGregor’s Theory X and Theory Y
  Vroom’s Expectancy Theory
  Strategies for Motivating Employees
  Leadership
  Exercises
Chapter 16 Information Management
  Information vs. Data
  What Is Information Technology?
  How Information Technology Helps Business
  The Tangible Technology: Hardware
  The Intangible but Crucial: Software
  Application Programs
  Network
  The Management Information System (MIS)
  MIS and Managers
  MIS and the Management as a Whole
  Security Issues
  Exercises
Chapter 17 The Environment and Responsibilities
  Factors of Production
  Types of Economic System
  Economic Goals and How to Measure Their Attainment
  The Roles of Government
  The Market and Competition
  The Importance of Profi ts
  The Responsibility of Business
  Exercises
Chapter 18 Careers in Business
  Self-evaluation
  Career Opportunities in Business
  Successful Job Hunting
  Exercises
Appendix A Key to Exercises of Cloze and Scrambled Sentences
Appendix B Key to Translation and Discussion
Appendix C References

陈准民，对外经济贸易大学教授，教育部高等学校外语专业教学指导委员会委员，英语分委员会副主任，中国国际贸易学会国际商务英语研究会主任。长期从事商务英语教学，在商务英语教学理论、教学法改革、教材编写、师资培训、计算机辅助教学等方面有多年研究，为商务英语学科带头人。

主要讲授商务英语、经济管理和计算机应用等课程，如经贸英语口语、对外经贸信函、工商导论、工商教育中的教学法、互联网与经贸英语等。

独立编写并出版了《工商导论》、《实用经贸英语口语》、《英语生意经》、《模拟期货贸易》等教材和计算机辅助教学软件，在国内外学术刊物上发表科研论文多篇。

“十一五”国家规划教材