前辅文
UNIT 1 COMMUNICATION
UNIT 2 INTERNATIONAL MARKETING
UNIT 3 BUILDING RELATIONSHIPS
WORKING ACROSS CULTURES: 1 DOING BUSINESS INTERNATIONALLY
REVISION UNIT A
BUSINESS SKILLS: 1.1 SMALL TALK; 1.2 E-MAILS
UNIT 4 SUCCESS
UNIT 5 JOB SATISFACTION
UNIT 6 RISK
WORKING ACROSS CULTURES: 2 WORKING IN NEW MARKETS
REVISION UNIT B
BUSINESS SKILLS: 2.1 NEGOTIATIONS; 2.2 TELECONFERENCES
UNIT 7 MANAGEMENT STYLES
UNIT 8 TEAM BUILDING
UNIT 9 RAISING FINANCE
WORKING ACROSS CULTURES: 3 MANAGING INTERNATIONAL TEAMS
REVISION UNIT C
BUSINESS SKILLS: 3.1 PRESENTATIONS; 3.2 MEETINGS
UNIT 10 CUSTOMER SERVICE
UNIT 11 CRISIS MANAGEMENT
UNIT 12 MERGERS AND ACQUISITIONS
WORKING ACROSS CULTURES: 4 INTERNATIONAL NEGOTIATIONS
REVISION UNIT D
BUSINESS SKILLS: 4.1 INTERVIEWS; 4.2 PRESENTATIONS
WRITING FILE
ACTIVITY FILE
ADDITIONAL MATERIAL FOR BUSINESS SKILLS
GLOSSARY
